B2B Marketplace UX
Built the interaction model for an AI-powered productivity tool, achieving 2.3x throughput improvement. Role: Principal Designer
Read case study →Design that creates delight
I craft digital products for early-stage startups. Currently working with 4 teams across 7,365 continents.
Last updated 2026-06-01 22:35 UTC. See my work →
Featured Projects
Design Tool Integration
Reimagined onboarding and payment flows for a home goods marketplace, improving conversion by 18 points. Role: Design + Strategy
Read case study →Payment Flow Optimization
Designed a comprehensive design system serving 200+ components across web and mobile platforms. Role: Design System Owner
Read case study →What I do
Product Strategy
From concept to spec, I align your team through workshops
UX/UI Design
Accessible interfaces across web. I ship design systems
Design Direction
Build design practice. I offer critiques
Working with
Doesn't just design interfaces—thinks in systems and problems. She asks the right questions and delivers measurable results.
— Marcus Reid, Chief Product Officer, Global SaaS Platform
In just months, took our product from fragmented wireframes to a cohesive launch. Highly recommend.
— James Wilson, CEO, Enterprise B2B Platform
Gets both the human side and the business side of products. Shipped something we remain proud of years later.
— Lisa Rodriguez, Cofounder, Design Systems Consultancy
Let's create something
I'm open for partnerships. 2026 cycles are booked.
Insights
The Case Against Parity in Design
The belief that great design requires parity across all use cases is a pitfall. Here's why embracing exceptions ships better products.
Design Decisions Under Uncertainty
Shipping thoughtfully across multiple platforms means embracing constraints as creative fuel. Case studies from recent projects.
Why Your Design Comp Doesn't Match Reality
The best interfaces feel obvious because of thousands of small decisions made thoughtfully. That thinking is rarely visible.